Showing posts with label Internet Infoz. Show all posts
Showing posts with label Internet Infoz. Show all posts

How Streaming Video and Audio Work






In the early days of streaming media -- the mid-to-late 1990s --
watching videos and listening to music online wasn't always fun. It was a little like driving in stop-and-go traffic during a heavy rain. If you had a slow computer or a dial-up Internet connection, you could spend more time staring at the word "buffering" on a status bar than watching videos or lis­tening to songs. On top of that,everything was choppy, pixilated and hard to see.

Streaming video and audio have come a long way since then. According to Bridge Ratings, 57 million people listen to Internet radio every week. In 2006, people watched more than a million streaming videos a day on YouTube . The same year, television network ABC started streaming its most popular TV shows over the Web. People who missed an episode of shows like "Lost" or "Grey's Anatomy" could catch up on the entire thing online -- legally and for free.



Streaming videos directly to computer


The success of streaming media is pretty recent, but the idea behind it has been around as long as people have. When someone talks to you, information travels toward you in the form of a sound wave. Your ears and brain decode this information, allowing you to understand it. This is also what happens when you watch TV or listen to the radio. Information travels to an electronic device in the form of a cable signal, a satellite signal or radio waves. The device decodes and displays the signal.

In streaming video and audio, the traveling information is a stream of data from a server. The decoder is a stand-alone player or a plugin that works as part of a Web browser. The server, information stream and decoder work together to let people watch live or prerecorded broadcasts.




The basic preview of streaming video [windows 7 first look review]

What is phishing?



INTRODUCTION:


In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication.

phishing

Phishing is a scam in which the attacker sends an email purporting to be from a valid financial or eCommerce provider. The email often uses fear tactics in an effort to entice the intended victim into visiting a fraudulent website. Once on the website, which generally looks and feels much like the valid eCommerce/banking site, the victim is instructed to login to their account and enter sensitive financial information such as their bank PIN number, their Social Security number, mother's maiden name, etc. This information is then surreptitiously sent to the attacker who then uses it to engage in credit card and bank fraud - or outright identity theft.

Many of these phishing email appear to be quite legitimate. Don't be a victim. Look over the following examples of phishing scams to familiarize yourself with the clever techniques used.

What is Web hosting..?


A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation.

Easy Torrent Explained


Torrents Explained...

Torrent is a very small file whose file name ends with " .torrent " extension. It (A torrent file) contains all the information about the file to be downloaded like file name, file size, date of creation and some other information. A torrent file also contains a list of trackers. You can download very large files like games, movies, videos etc very easily using torrents. You can also use torrents to share files with your friends instead of sharing files through messengers.

What is a tracker ?
A tracker is a computer on the internet. It comes into action as soon as you open the .torrent file using a torrent client. Tracker manages the torrent file on the internet. Tracker also allows the parts of the file to be downloaded from more than one server.

What is a seeder ?
A seeder is a person who has more than 0% of the file associated with the torrent file.

What is a leecher ?
A leecher is a person who is attempting to download the files through torrent.

The downloading time will depend on the number of seeders and leechers. More the seeders, lesser the time and more the leechers, more the time.

How to download files using torrent ?

It is very easy to download through torrents. First of all download and install a torrent client software. You need this software to open torrent files. uTorrent is one of the best torrent client software. Now find a file that you want to download from a torrent search engine.

After you find the desired file, the torrent search engine will allow you to download a .torrent file. Download that torrent file. Now open this torrent file using uTorrent (Or any other client software) and it will start download the file for you.

About Internet search engine


Introduction:

The good news about the Internet and its most visible component, the World Wide Web, is that there are hundreds of millions of pages available, waiting to present information on an amazing variety of topics. The bad news about the Internet is that there are hundreds of millions of pages available, most of them titled according to the whim of their author, almost all of them sitting on servers with cryptic names. When you need to know about a particular subject, how do you know which pages to read? If you're like most people, you visit an Internet search engine.

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:

  • They search the Internet -- or select pieces of the Internet -- based on important words.
  • They keep an index of the words they find, and where they find them.
  • They allow users to look for words or combinations of words found in that index.
Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day.


Looking at the web:

Before a search engine can tell you where a file or document is, it must be found. To find information on the hundreds of millions of Web pages that exist, a search engine employs special software robots, called spiders, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling.

In order to build and maintain a useful list of words, a search engine's spiders have to look at a lot of pages.

How does any spider start its travels over the Web? The usual starting points are lists of heavily used servers and very popular pages. The spider will begin with a popular site, indexing the words on its pages and following every link found within the site. In this way, the spidering system quickly begins to travel, spreading out across the most widely used portions of the Web.

Each spider could keep about 300 connections to Web pages open at a time. At its peak performance, using four spiders, their system could crawl over 100 pages per second, generating around 600 kilobytes of data each second.

When the Google spider looked at an HTML page, it took note of two things:

  • The words within the page
  • Where the words were found

Words occurring in the title, subtitles, meta tags and other positions of relative importance were noted for special consideration during a subsequent user search. The Google spider was built to index every significant word on a page, leaving out the articles "a," "an" and "the." Other spiders take different approaches.

These different approaches usually attempt to make the spider operate faster, allow users to search more efficiently, or both. For example, some spiders will keep track of the words in the title, sub-headings and links, along with the 100 most frequently used words on the page and each word in the first 20 lines of text. Lycos is said to use this approach to spidering the Web.

Other systems, such as AltaVista, go in the other direction, indexing every single word on a page, including "a," "an," "the" and other "insignificant" words. The push to completeness in this approach is matched by other systems in the attention given to the unseen portion of the Web page, the meta tags.

Meta tags:

Meta tags allow the owner of a page to specify key words and concepts under which the page will be indexed. This can be helpful, especially in cases in which the words on the page might have double or triple meanings -- the meta tags can guide the search engine in choosing which of the several possible meanings for these words is correct. There is, however, a danger in over-reliance on meta tags, because a careless or unscrupulous page owner might add meta tags that fit very popular topics but have nothing to do with the actual contents of the page. To protect against this, spiders will correlate meta tags with page content, rejecting the meta tags that don't match the words on the page.

Building the index:

Once the spiders have completed the task of finding information on Web pages (and we should note that this is a task that is never actually completed -- the constantly changing nature of the Web means that the spiders are always crawling), the search engine must store the information in a way that makes it useful. There are two key components involved in making the gathered data accessible to users:

  • The information stored with the data
  • The method by which the information is indexed

In the simplest case, a search engine could just store the word and the URL where it was found. In reality, this would make for an engine of limited use, since there would be no way of telling whether the word was used in an important or a trivial way on the page, whether the word was used once or many times or whether the page contained links to other pages containing the word. In other words, there would be no way of building the ranking list that tries to present the most useful pages at the top of the list of search results.

To make for more useful results, most search engines store more than just the word and URL. An engine might store the number of times that the word appears on a page. The engine might assign a weight to each entry, with increasing values assigned to words as they appear near the top of the document, in sub-headings, in links, in the meta tags or in the title of the page. Each commercial search engine has a different formula for assigning weight to the words in its index. This is one of the reasons that a search for the same word on different search engines will produce different lists, with the pages presented in different orders.

Regardless of the precise combination of additional pieces of information stored by a search engine, the data will be encoded to save storage space. For example, the original Google paper describes using 2 bytes, of 8 bits each, to store information on weighting -- whether the word was capitalized, its font size, position, and other information to help in ranking the hit. Each factor might take up 2 or 3 bits within the 2-byte grouping (8 bits = 1 byte). As a result, a great deal of information can be stored in a very compact form. After the information is compacted, it's ready for indexing.

An index has a single purpose: It allows information to be found as quickly as possible. There are quite a few ways for an index to be built, but one of the most effective ways is to build a hash table. In hashing, a formula is applied to attach a numerical value to each word. The formula is designed to evenly distribute the entries across a predetermined number of divisions. This numerical distribution is different from the distribution of words across the alphabet, and that is the key to a hash table's effectiveness.

In English, there are some letters that begin many words, while others begin fewer. You'll find, for example, that the "M" section of the dictionary is much thicker than the "X" section. This inequity means that finding a word beginning with a very "popular" letter could take much longer than finding a word that begins with a less popular one. Hashing evens out the difference, and reduces the average time it takes to find an entry. It also separates the index from the actual entry. The hash table contains the hashed number along with a pointer to the actual data, which can be sorted in whichever way allows it to be stored most efficiently. The combination of efficient indexing and effective storage makes it possible to get results quickly, even when the user creates a complicated search.

Building a search:

Searching through an index involves a user building a query and submitting it through the search engine. The query can be quite simple, a single word at minimum. Building a more complex query requires the use of Boolean operators that allow you to refine and extend the terms of the search.

The Boolean operators most often seen are:

  • AND - All the terms joined by "AND" must appear in the pages or documents. Some search engines substitute the operator "+" for the word AND.
  • OR - At least one of the terms joined by "OR" must appear in the pages or documents.
  • NOT - The term or terms following "NOT" must not appear in the pages or documents. Some search engines substitute the operator "-" for the word NOT.
  • FOLLOWED BY - One of the terms must be directly followed by the other.
  • NEAR - One of the terms must be within a specified number of words of the other.
  • Quotation Marks - The words between the quotation marks are treated as a phrase, and that phrase must be found within the document or file.

About Firewall


Introduction:

If you have been using the Internet for any length of time, and especially if you work at a larger company and browse the Web while you are at work, you have probably heard the term firewall used. For example, you often hear people in companies say things like, "I can't use that site because they won't let it through the firewall."



If you have a fast Internet connection into your home (either a DSL connection or a cable modem), you may have found yourself hearing about firewalls for your home network as well. It turns out that a small home network has many of the same security issues that a large corporate network does. You can use a firewall to protect your home network and family from offensive Web sites and potential hackers.


Basically, a firewall is a barrier to keep destructive forces away from your property. In fact, that's why its called a firewall. Its job is similar to a physical firewall that keeps a fire from spreading from one area to the next.


What it does?


A firewall is simply a program or hardware device that filters the information coming through the Internet connection into your private network or computer system. If an incoming packet of information is flagged by the filters, it is not allowed through.




Let's say that you work at a company with 500 employees.The company will therefore have hundreds of computers that all have network cards connecting them together. In addition, the company will have one or more connections to the Internet through something like T1 or T3 lines. Without a firewall in place, all of those hundreds of computers are directly accessible to anyone on the Internet. A person who knows what he or she is doing can probe those computers, try to make FTP connections to them, try to make telnet connections to them and so on. If one employee makes a mistake and leaves a security hole, hackers can get to the machine and exploit the hole.

With a firewall in place, the landscape is much different. A company will place a firewall at every connection to the Internet (for example, at every T1 line coming into the company). The firewall can implement security rules. For example, one of the security rules inside the company might be:

    Out of the 500 computers inside this company, only one of them is permitted to receive public FTP traffic. Allow FTP connections only to that one computer and prevent them on all others.
A company can set up rules like this for FTP servers, Web servers, Telnet servers and so on. In addition, the company can control how employees connect to Web sites, whether files are allowed to leave the company over the network and so on. A firewall gives a company tremendous control over how people use the network.

Firewalls use one or more of three methods to control traffic flowing in and out of the network:

  • Packet filtering - Packets (small chunks of data) are analyzed against a set of filters. Packets that make it through the filters are sent to the requesting system and all others are discarded.
  • Proxy service - Information from the Internet is retrieved by the firewall and then sent to the requesting system and vice versa.
  • Stateful inspection - A newer method that doesn't examine the contents of each packet but instead compares certain key parts of the packet to a database of trusted information. Information traveling from inside the firewall to the outside is monitored for specific defining characteristics, then incoming information is compared to these characteristics. If the comparison yields a reasonable match, the information is allowed through. Otherwise it is discarded.


Firewall Configuration:

Firewalls are customizable. This means that you can add or remove filters based on several conditions. Some of these are:

IP addresses - Each machine on the Internet is assigned a unique address called an IP address. IP addresses are 32-bit numbers, normally expressed as four "octets" in a "dotted decimal number." A typical IP address looks like this: 216.27.61.137. For example, if a certain IP address outside the company is reading too many files from a server, the firewall can block all traffic to or from that IP address.

Domain names - Because it is hard to remember the string of numbers that make up an IP address, and because IP addresses sometimes need to change, all servers on the Internet also have human-readable names, called domain names. For example, it is easier for most of us to remember www.infoguyz.co.nr than it is to remember 216.27.61.137. A company might block all access to certain domain names, or allow access only to specific domain names.

Protocols - The protocol is the pre-defined way that someone who wants to use a service talks with that service. The "someone" could be a person, but more often it is a computer program like a Web browser. Protocols are often text, and simply describe how the client and server will have their conversation. The http in the Web's protocol. Some common protocols that you can set firewall filters for include IP, TCP, etc...,

Specific words and phrases - This can be anything. The firewall will sniff (search through) each packet of information for an exact match of the text listed in the filter. For example, you could instruct the firewall to block any packet with the word "X-rated" in it. The key here is that it has to be an exact match. The "X-rated" filter would not catch "X rated" (no hyphen). But you can include as many words, phrases and variations of them as you need.

Some operating systems come with a firewall built in. Otherwise, a software firewall can be installed on the computer in your home that has an Internet connection. This computer is considered a gateway because it provides the only point of access between your home network and the Internet.

Why it need?

There are many creative ways that unscrupulous people use to access or abuse unprotected computers:
  • Remote login - When someone is able to connect to your computer and control it in some form. This can range from being able to view or access your files to actually running programs on your computer.

  • Application backdoors - Some programs have special features that allow for remote access. Others contain bugs that provide a backdoor, or hidden access, that provides some level of control of the program.

  • SMTP session hijacking - SMTP is the most common method of sending e-mail over the Internet. By gaining access to a list of e-mail addresses, a person can send unsolicited junk e-mail (spam) to thousands of users. This is done quite often by redirecting the e-mail through the SMTP server of an unsuspecting host, making the actual sender of the spam difficult to trace.

  • Operating system bugs - Like applications, some operating systems have backdoors. Others provide remote access with insufficient security controls or have bugs that an experienced hacker can take advantage of.

  • Denial of service - You have probably heard this phrase used in news reports on the attacks on major Web sites. This type of attack is nearly impossible to counter. What happens is that the hacker sends a request to the server to connect to it. When the server responds with an acknowledgement and tries to establish a session, it cannot find the system that made the request. By inundating a server with these unanswerable session requests, a hacker causes the server to slow to a crawl or eventually crash.

  • E-mail bombs - An e-mail bomb is usually a personal attack. Someone sends you the same e-mail hundreds or thousands of times until your e-mail system cannot accept any more messages.

  • Macros - To simplify complicated procedures, many applications allow you to create a script of commands that the application can run. This script is known as a macro. Hackers have taken advantage of this to create their own macros that, depending on the application, can destroy your data or crash your computer.

  • Viruses - Probably the most well-known threat is computer viruses. A virus is a small program that can copy itself to other computers. This way it can spread quickly from one system to the next. Viruses range from harmless messages to erasing all of your data.

  • Spam - Typically harmless but always annoying, spam is the electronic equivalent of junk mail. Spam can be dangerous though. Quite often it contains links to Web sites. Be careful of clicking on these because you may accidentally accept a cookie that provides a backdoor to your computer.

  • Redirect bombs - Hackers can use ICMP to change (redirect) the path information takes by sending it to a different router. This is one of the ways that a denial of service attack is set up.

  • Source routing - In most cases, the path a packet travels over the Internet (or any other network) is determined by the routers along that path. But the source providing the packet can arbitrarily specify the route that the packet should travel. Hackers sometimes take advantage of this to make information appear to come from a trusted source or even from inside the network! Most firewall products disable source routing by default.
Some of the items in the list above are hard, if not impossible, to filter using a firewall. While some firewalls offer virus protection, it is worth the investment to install anti-virus software on each computer. And, even though it is annoying, some spam is going to get through your firewall as long as you accept e-mail.

The level of security you establish will determine how many of these threats can be stopped by your firewall. The highest level of security would be to simply block everything. Obviously that defeats the purpose of having an Internet connection. But a common rule of thumb is to block everything, then begin to select what types of traffic you will allow. You can also restrict traffic that travels through the firewall so that only certain types of information, such as e-mail, can get through. This is a good rule for businesses that have an experienced network administrator that understands what the needs are and knows exactly what traffic to allow through. For most of us, it is probably better to work with the defaults provided by the firewall developer unless there is a specific reason to change it.

One of the best things about a firewall from a security standpoint is that it stops anyone on the outside from logging onto a computer in your private network. While this is a big deal for businesses, most home networks will probably not be threatened in this manner. Still, putting a firewall in place provides some peace of mind.

How Ethernet Works ??


The Ethernet

In 1973, at Xerox Corporation’s Palo Alto Research Center (more commonly known as PARC), researcher Bob Metcalfe designed and tested the first Ethernet network. While working on a way to link Xerox’s "Alto" computer to a printer, Metcalfe developed the physical method of cabling that connected devices on the Ethernet as well as the standards that governed communication on the cable. Ethernet has since become the most popular and most widely deployed network technology in the world. Many of the issues involved with Ethernet are common to many network technologies, and understanding how Ethernet addressed these issues can provide a foundation that will improve your understanding of networking in general.


The Ethernet standard has grown to encompass new technologies as computer networking has matured, but the mechanics of operation for every Ethernet network today stem from Metcalfe’s original design. The original Ethernet described communi -cation over a single cable shared by all devices on the network. Once a device attached to this cable, it had the ability to communicate with any other attached device. This allows the network to expand to accommodate new devices without requiring any modification to those devices already on the network.


Connecting Ethernet Cable wire in to slot

Ethernet Basics

Ethernet is a local area technology, with networks traditionally operating within a single building, connecting devices in close proximity. At most, Ethernet devices could have only a few hundred meters of cable between them, making it impractical to connect geographically dispersed locations. Modern advancements have increased these distances considerably, allowing Ethernet networks to span tens of kilometers.

Protocols

In networking, the term protocol refers to a set of rules that govern communications. Protocols are to computers what language is to humans. Since this article is in English, to understand it you must be able to read English. Similarly, for two devices on a network to successfully communicate, they must both understand the same protocols.


Ethernet Terminology

Ethernet follows a simple set of rules that govern its basic operation. To better understand these rules, it is important to understand the basics of Ethernet terminology.

* Medium - Ethernet devices attach to a common medium that provides a path along which the electronic signals will travel. Historically, this medium has been coaxial copper cable, but today it is more commonly a twisted pair or fiber optic cabling.

* Segment - We refer to a single shared medium as an Ethernet segment.

* Node - Devices that attach to that segment are stations or nodes.

* Frame - The nodes communicate in short messages called frames, which are variably sized chunks of information.

Frames are analogous to sentences in human language. In English, we have rules for constructing our sentences:
We know that each sentence must contain a subject and a predicate. The Ethernet protocol specifies a set of rules for constructing frames. There are explicit minimum and maximum lengths for frames, and a set of required pieces of information that must appear in the frame. Each frame must include, for example, both a destination address and a source address, which identify the recipient and the sender of the message. The address uniquely identifies the node, just as a name identifies a particular person. No two Ethernet devices should ever have the same address.

Ethernet Medium

Since a signal on the Ethernet medium reaches every attached node, the destination address is critical to identify the intended recipient of the frame.


For example, in the figure above, when computer B transmits to printer C, computers A and D will still receive and examine the frame. However, when a station first receives a frame, it checks the destination address to see if the frame is intended for itself. If it is not, the station discards the frame without even examining its contents.

One interesting thing about Ethernet addressing is the implementation of a broadcast address. A frame with a destination address equal to the broadcast address (simply called a broadcast, for short) is intended for every node on the network, and every node will both receive and process this type of frame.

CSMA/CD

The acronym CSMA/CD signifies carrier-sense multiple access with collision detection and describes how the Ethernet protocol regulates communication among nodes. While the term may seem intimidating, if we break it apart into its component concepts we will see that it describes rules very similar to those that people use in polite conversation. To help illustrate the operation of Ethernet, we will use an analogy of a dinner table conversation.

Let’s represent our Ethernet segment as a dinner table, and let several people engaged in polite conversation at the table represent the nodes. The term multiple access covers what we already discussed above: When one Ethernet station transmits, all the stations on the medium hear the transmission, just as when one person at the table talks, everyone present is able to hear him or her.

Now let's imagine that you are at the table and you have something you would like to say. At the moment, however, I am talking. Since this is a polite conversation, rather than immediately speak up and interrupt, you would wait until I finished talking before making your statement. This is the same concept described in the Ethernet protocol as carrier sense. Before a station transmits, it "listens" to the medium to determine if another station is transmitting. If the medium is quiet, the station recognizes that this is an appropriate time to transmit.

Collision Detection

Carrier-sense multiple access gives us a good start in regulating our conversation, but there is one scenario we still need to address. Let’s go back to our dinner table analogy and imagine that there is a momentary lull in the conversation. You and I both have something we would like to add, and we both "sense the carrier" based on the silence, so we begin speaking at approximately the same time. In Ethernet terminology, a collision occurs when we both spoke at once.

In our conversation, we can handle this situation gracefully. We both hear the other speak at the same time we are speaking, so we can stop to give the other person a chance to go on. Ethernet nodes also listen to the medium while they transmit to ensure that they are the only station transmitting at that time. If the stations hear their own transmission returning in a garbled form, as would happen if some other station had begun to transmit its own message at the same time, then they know that a collision occurred. A single Ethernet segment is sometimes called a collision domain because no two stations on the segment can transmit at the same time without causing a collision. When stations detect a collision, they cease transmission, wait a random amount of time, and attempt to transmit when they again detect silence on the medium.

The random pause and retry is an important part of the protocol. If two stations collide when transmitting once, then both will need to transmit again. At the next appropriate chance to transmit, both stations involved with the previous collision will have data ready to transmit. If they transmitted again at the first opportunity, they would most likely collide again and again indefinitely. Instead, the random delay makes it unlikely that any two stations will collide more than a few times in a row.

Limitations of Ethernet


A single shared cable can serve as the basis for a complete Ethernet network, which is what we discussed above. However, there are practical limits to the size of our Ethernet network in this case. A primary concern is the length of the shared cable.

Electrical signals propagate along a cable very quickly, but they weaken as they travel, and electrical interference from neighboring devices (fluorescent lights, for example) can scramble the signal. A network cable must be short enough that devices at opposite ends can receive each other's signals clearly and with minimal delay. This places a distance limitation on the maximum separation between two devices (called the network diameter) on an Ethernet network. Additionally, since in CSMA/CD only a single device can transmit at a given time, there are practical limits to the number of devices that can coexist in a single network. Attach too many devices to one shared segment and contention for the medium will increase. Every device may have to wait an inordinately long time before getting a chance to transmit.

Engineers have developed a number of network devices that alleviate these difficulties. Many of these devices are not specific to Ethernet, but play roles in other network technologies as well.

Repeaters

The first popular Ethernet medium was a copper coaxial cable known as "thicknet." The maximum length of a thicknet cable was 500 meters. In large building or campus environments, a 500-meter cable could not always reach every network device. A repeater addresses this problem.

Repeaters connect multiple Ethernet segments, listening to each segment and repeating the signal heard on one segment onto every other segment connected to the repeater. By running multiple cables and joining them with repeaters, you can significantly increase your network diameter.

Segmentation

In our dinner table analogy, we had only a few people at a table carrying out the conversation, so restricting ourselves to a single speaker at any given time was not a significant barrier to communication. But what if there were many people at the table and only one were allowed to speak at any given time?

In practice, we know that the analogy breaks down in circumstances such as these. With larger groups of people, it is common for several different conversations to occur simultaneously. If only one person in a crowded room or at a banquet dinner were able to speak at any time, many people would get frustrated waiting for a chance to talk. For humans, the problem is self-correcting: Voices only carry so far, and the ear is adept at picking out a particular conversation from the surrounding noise. This makes it easy for us to have many small groups at a party converse in the same room; but network cables carry signals quickly and efficiently over long distances, so this natural segregation of conversations does not occur.

Ethernet networks faced congestion problems as they increased in size. If a large number of stations connected to the same segment and each generated a sizable amount of traffic, many stations may attempt to transmit whenever there was an opportunity. Under these circumstances, collisions would become more frequent and could begin to choke out successful transmissions, which could take inordinately large amounts of time to complete. One way to reduce congestion would be to split a single segment into multiple segments, thus creating multiple collision domains. This solution creates a different problem, as now these now separate segments are not able to share information with each other.

Bridges

To alleviate problems with segmentation, Ethernet networks implemented bridges. Bridges connect two or more network segments, increasing the network diameter as a repeater does, but bridges also help regulate traffic. They can send and receive transmissions just like any other node, but they do not function the same as a normal node. The bridge does not originate any traffic of its own; like a repeater, it only echoes what it hears from other stations. (That last statement is not entirely accurate: Bridges do create a special Ethernet frame that allows them to communicate with other bridges, but that is outside the scope of this article.)

Remember how the multiple access and shared medium of Ethernet meant that every station on the wire received every transmission, whether it was the intended recipient or not? Bridges make use of this feature to relay traffic between segments. In the figure above, the bridge connects segments 1 and 2. If station A or B were to transmit, the bridge would also receive the transmission on segment 1. How should the bridge respond to this traffic? It could automatically transmit the frame onto segment 2, like a repeater, but that would not relieve congestion, as the network would behave like one long segment.

One goal of the bridge is to reduce unnecessary traffic on both segments. It does this by examining the destination address of the frame before deciding how to handle it. If the destination address is that of station A or B, then there is no need for the frame to appear on segment 2. In this case, the bridge does nothing. We can say that the bridge filters or drops the frame. If the destination address is that of station C or D, or if it is the broadcast address, then the bridge will transmit, or forward the frame on to segment 2. By forwarding packets, the bridge allows any of the four devices in the figure to communicate. Additionally, by filtering packets when appropriate, the bridge makes it possible for station A to transmit to station B at the same time that station C transmits to station D, allowing two conversations to occur simultaneously!

Switches are the modern counterparts of bridges, functionally equivalent but offering a dedicated segment for every node on the network (more on switches later in the article).


Routers: Logical Segmentation

Bridges can reduce congestion by allowing multiple conversations to occur on different segments simultaneously, but they have their limits in segmenting traffic as well.

An important characteristic of bridges is that they forward Ethernet broadcasts to all connected segments. This behavior is necessary, as Ethernet broadcasts are destined for every node on the network, but it can pose problems for bridged networks that grow too large. When a large number of stations broadcast on a bridged network, congestion can be as bad as if all those devices were on a single segment.

Routers are advanced networking components that can divide a single network into two logically separate networks. While Ethernet broadcasts cross bridges in their search to find every node on the network, they do not cross routers, because the router forms a logical boundary for the network.

Routers operate based on protocols that are independent of the specific networking technology, like Ethernet or token ring (we'll discuss token ring later). This allows routers to easily interconnect various network technologies, both local and wide area, and has led to their widespread deployment in connecting devices around the world as part of the global Internet.

Switched Ethernet

Modern Ethernet implementations often look nothing like their historical counterparts. Where long runs of coaxial cable provided attachments for multiple stations in legacy Ethernet, modern Ethernet networks use twisted pair wiring or fiber optics to connect stations in a radial pattern. Where legacy Ethernet networks transmitted data at 10 megabits per second (Mbps), modern networks can operate at 100 or even 1,000 Mbps!



Perhaps the most striking advancement in contemporary Ethernet networks is the use of switched Ethernet. Switched networks replace the shared medium of legacy Ethernet with a dedicated segment for each station. These segments connect to a switch, which acts much like an Ethernet bridge, but can connect many of these single station segments. Some switches today can support hundreds of dedicated segments. Since the only devices on the segments are the switch and the end station, the switch picks up every transmission before it reaches another node. The switch then forwards the frame over the appropriate segment, just like a bridge, but since any segment contains only a single node, the frame only reaches the intended recipient. This allows many conversations to occur simultaneously on a switched network.

What is WiFi--How it works ??





What Is WiFi?

A wireless network uses radio waves, just like cell phones, televisions and radios do. In fact, communication across a wireless network is a lot like two-way radio communication.

Here's what happens:

1.) A computer's wireless adapter translates data into a radio signal and transmits it using an antenna.
2.) A wireless router receives the signal and decodes it. The router sends the information to the Internet using a physical, wired Ethernet connection.

What's in a name?

You may be wondering why people refer to WiFi as 802.11 networking. The 802.11 designation comes from the IEEE. The IEEE sets standards for a range of technological protocols, and it uses a numbering system to classify these standards.
The process also works in reverse, with the router receiving information from the Internet, translating it into a radio signal and sending it to the computer's wireless adapter.

The radios used for WiFi communication are very similar to the radios used for walkie-talkies, cell phones and other devices. They can transmit and receive radio waves, and they can convert 1s and 0s into radio waves and convert the radio waves back into 1s and 0s. But WiFi radios have a few notable differences from other radios :

wifi network system

* They transmit at frequencies of 2.4 GHz or 5 GHz. This frequency is considerably higher than the frequencies used for cell phones, walkie-talkies and televisions. The higher frequency allows the signal to carry more data.

* They use 802.11 networking standards, which come in several flavors:

802.11a transmits at 5 GHz and can move up to 54 megabits of data per second. It also uses orthogonal frequency-division multiplexing (OFDM), a more efficient coding technique that splits that radio signal into several sub-signals before they reach a receiver. This greatly reduces interference.
802.11b is the slowest and least expensive standard. For a while, its cost made it popular, but now it's becoming less common as faster standards become less expensive. 802.11b transmits in the 2.4 GHz frequency band of the radio spectrum. It can handle up to 11 megabits of data per second, and it uses complementary code keying (CCK) modulation to improve speeds.
802.11g transmits at 2.4 GHz like 802.11b, but it's a lot faster -- it can handle up to 54 megabits of data per second. 802.11g is faster because it uses the same OFDM coding as 802.11a.
802.11n is the newest standard that is widely available. This standard significantly improves speed and range. For instance, although 802.11g theoretically moves 54 megabits of data per second, it only achieves real-world speeds of about 24 megabits of data per second because of network congestion. 802.11n, however, reportedly can achieve speeds as high as 140 megabits per second. The standard is currently in draft form -- the Institute of Electrical and Electronics Engineers (IEEE) plans to formally ratify 802.11n by the end of 2009.

* Other 802.11 standards focus on specific applications of wireless networks, like wide area networks (WANs) inside vehicles or technology that lets you move from one wireless network to another seamlessly.

* WiFi radios can transmit on any of three frequency bands. Or, they can "frequency hop" rapidly between the different bands. Frequency hopping helps reduce interference and lets multiple devices use the same wireless connection simultaneously.

Access points

As long as they all have wireless adapters, several devices can use one router to connect to the Internet. This connection is convenient, virtually invisible and fairly reliable; however, if the router fails or if too many people try to use high-bandwidth applications at the same time, users can experience interference or lose their connections.

Next, we'll look at how to connect to the Internet from a WiFi hotspot.


WiFi Hotspots

If you want to take advantage of public WiFi hotspots or start a wireless network in your home, the first thing you'll need to do is make sure your computer has the right gear. Most new laptops and many new desktop computers come with built-in wireless transmitters. If your laptop doesn't, you can buy a wireless adapter that plugs into the PC card slot or USB port. Desktop computers can use USB adapters, or you can buy an adapter that plugs into the PCI slot inside the computer's case. Many of these adapters can use more than one 802.11 standard.

Wireless adapters can plug into a computer's PC card slot or USB port.


Once you've installed your wireless adapter and the drivers that allow it to operate, your computer should be able to automatically discover existing networks. This means that when you turn your computer on in a WiFi hotspot, the computer will inform you that the network exists and ask whether you want to connect to it. If you have an older computer, you may need to use a software program to detect and connect to a wireless network.

Being able to connect to the Internet in public hotspots is extremely convenient. Wireless home networks are convenient as well. They allow you to easily connect multiple computers and to move them from place to place without disconnecting and reconnecting wires. In the next section, we'll look at how to create a wireless network in your home.

How WiFi Works :


Building a Wireless Network

If you already have several computers networked in your home, you can create a wireless network with a wireless access point. If you have several computers that are not networked, or if you want to replace your Ethernet network, you'll need a wireless router. This is a single unit that contains:

1. A port to connect to your cable or DSL modem
2. A router
3. An Ethernet hub
4. A firewall
5. A wireless access point

A wireless router allows you to use wireless signals or Ethernet cables to connect your computers to one another, to a printer and to the Internet. Most routers provide coverage for about 100 feet (30.5 meters) in all directions, although walls and doors can block the signal. If your home is very large, you can buy inexpensive range extenders or repeaters to increase your router's range.

A wireless router uses an antenna to send signals to wireless devices and a wire to send signals to the Internet
A wireless router uses an antenna to send signals to wireless devices and a wire to send signals to the Internet.


As with wireless adapters, many routers can use more than one 802.11 standard. 802.11b routers are slightly less expensive, but because the standard is older, they're slower than 802.11a, 802.11g and 802.11n routers. Most people select the 802.11g option for its speed and reliability.

Once you plug in your router, it should start working at its default settings. Most routers let you use a Web interface to change your settings. You can select:

* The name of the network, known as its service set identifier (SSID) -- The default setting is usually the manufacturer's name.
* The channel that the router uses -- Most routers use channel 6 by default. If you live in an apartment and your neighbors are also using channel 6, you may experience interference. Switching to a different channel should eliminate the problem.
* Your router's security options -- Many routers use a standard, publicly available sign-on, so it's a good idea to set your own username and password.

Security is an important part of a home wireless network, as well as public WiFi hotspots. If you set your router to create an open hotspot, anyone who has a wireless card will be able to use your signal. Most people would rather keep strangers out of their network, though. Doing so requires you to take a few security precautions.

It's also important to make sure your security precautions are current. The Wired Equivalency Privacy (WEP) security measure was once the standard for WAN security. The idea behind WEP was to create a wireless security platform that would make any wireless network as secure as a traditional wired network. But hackers discovered vulnerabilities in the WEP approach, and today it's easy to find applications and programs that can compromise a WAN running WEP security.

To keep your network private, you can use one of the following methods:

* WiFi Protected Access (WPA) is a step up from WEP and is now part of the 802.11i wireless network security protocol. It uses Temporal Key Integrity Protocol (TKIP) encryption. As with WEP, WPA security involves signing on with a password. Most public hotspots are either open or use WPA or 128-bit WEP technology, though some still use the vulnerable WEP approach.

* Media Access Control (MAC) address filtering is a little different from WEP or WPA. It doesn't use a password to authenticate users -- it uses a computer's physical hardware. Each computer has its own unique MAC address. MAC address filtering allows only machines with specific MAC addresses to access the network. You must specify which addresses are allowed when you set up your router. This method is very secure, but if you buy a new computer or if visitors to your home want to use your network, you'll need to add the new machines' MAC addresses to the list of approved addresses. The system isn't foolproof. A clever hacker can spoof a MAC address -- that is, copy a known MAC address to fool the network that the computer he or she is using belongs on the network.

How Internet works..





One of the greatest things about the Internet is that nobody really owns it. It is a global collection of networks, both big and small. These networks connect together in many different ways to form the single entity that we know as the Internet. In fact, the very name comes from this idea of interconnected networks.
Since its beginning in 1969, the Internet has grown from four host computer systems to tens of millions. However, just because nobody owns the Internet, it doesn't mean it is not monitored and maintained in different ways. The Internet Society, a non-profit group established in 1992, oversees the formation of the policies and protocols that define how we use and interact with the Internet.






In this article, you will learn about the basic underlying structure of the Internet. You will learn about domain name servers, network access points and backbones. But first you will learn about how your computer connects to others.

The Internet: Computer Network Hierarchy

Every computer that is connected to the Internet is part of a network, even the one in your home. For example, you may use a modem and dial a local number to connect to an Internet Service Provider (ISP). At work, you may be part of a local area network (LAN), but you most likely still connect to the Internet using an ISP that your company has contracted with. When you connect to your ISP, you become part of their network. The ISP may then connect to a larger network and become part of their network. The Internet is simply a network of networks.

Most large communications companies have their own dedicated backbones connecting various
regions. In each region, the company has a Point of Presence (POP). The POP is a place for local users to access the company's network, often through a local phone number or dedicated line. The amazing thing here is that there is no overall controlling network. Instead, there are several high-level networks connecting to each other through Network Access Points or NAPs.


Internet Network Example

Here's an example. Imagine that Company A is a large ISP. In each major city, Company A has a POP. The POP in each city is a rack full of modems that the ISP's customers dial into. Company A leases fiber optic lines from the phone company to connect the POPs together (see, for example, this UUNET Data Center Connectivity Map).

Imagine that Company B is a corporate ISP. Company B builds large buildings in major cities and corporations locate their Internet server machines in these buildings. Company B is such a large company that it runs its own fiber optic lines between its buildings so that they are all interconnected.

In this arrangement, all of Company A's customers can talk to each other, and all of Company B's customers can talk to each other, but there is no way for Company A's customers and Company B's customers to intercommunicate. Therefore, Company A and Company B both agree to connect to NAPs in various cities, and traffic between the two companies flows between the networks at the NAPs.

In the real Internet, dozens of large Internet providers interconnect at NAPs in various cities, and trillions of bytes of data flow between the individual networks at these points. The Internet is a collection of huge corporate networks that agree to all intercommunicate with each other at the NAPs. In this way, every computer on the Internet connects to every other.

The Function of an Internet Router

All of these networks rely on NAPs, backbones and routers to talk to each other. What is incredible about this process is that a message can leave one computer and travel halfway across the world through several different networks and arrive at another computer in a fraction of a second!

The routers determine where to send information from one computer to another. Routers are specialized computers that send your messages and those of every other Internet user speeding to their destinations along thousands of pathways.
A router has two separate, but related, jobs:

* It ensures that information doesn't go where it's not needed. This is crucial for keeping
large volumes of data from clogging the connections of "innocent bystanders."
* It makes sure that information does make it to the intended destination.

In performing these two jobs, a router is extremely useful in dealing with two separate computer networks. It joins the two networks, passing information from one to the other. It also protects the networks from one another, preventing the traffic on one from unnecessarily spilling over to the other. Regardless of how many networks are attached, the basic operation and function of the router remains the same. Since the Internet is one huge network made up of tens of thousands of smaller networks, its use of routers is an absolute necessity. For more information, read How Routers Work.






Internet Backbone

The National Science Foundation (NSF) created the first high-speed backbone in 1987. Called NSFNET, it was a T1 line that connected 170 smaller networks together and operated at 1.544 Mbps (million bits per second). IBM, MCI and Merit worked with NSF to create the backbone and developed

a T3 (45 Mbps) backbone the following year.

Backbones are typically fiber optic trunk lines. The trunk line has multiple fiber optic cables
combined together to increase the capacity. Fiber optic cables are designated OC for optical
carrier, such as OC-3, OC-12 or OC-48. An OC-3 line is capable of transmitting 155 Mbps while an OC-48 can transmit 2,488 Mbps (2.488 Gbps). Compare that to a typical 56K modem transmitting 56,000 bps and you see just how fast a modern backbone is.

Today there are many companies that operate their own high-capacity backbones,
and all of them interconnect at various NAPs around the world. In this way, everyone on the
Internet, no matter where they are and what company they use, is able to talk to everyone else on the planet. The entire Internet is a gigantic, sprawling agreement between companies to intercommunicate freely.

Internet Protocol: IP Addresses

Every machine on the Internet has a unique identifying number, called an IP Address. The IP stands for Internet Protocol, which is the language that computers use to communicate over the Internet. A protocol is the pre-defined way that someone who wants to use a service talks with that service. The "someone" could be a person, but more often it is a computer program like a Web browser.

A typical IP address looks like this:

216.27.61.137

To make it easier for us humans to remember, IP addresses are normally expressed in decimal format as a dotted decimal number like the one above. But computers communicate in binary form. Look at the same IP address in binary:

11011000.00011011.00111101.10001001

The four numbers in an IP address are called octets, because they each have eight positions when viewed in binary form. If you add all the positions together, you get 32, which is why IP addresses are considered 32-bit numbers. Since each of the eight positions can have two different states (1 or zero), the total number of possible combinations per octet is 28 or 256. So each octet can contain any value between zero and 255. Combine the four octets and you get 232 or a possible 4,294,967,296 unique values!

Out of the almost 4.3 billion possible combinations, certain values are restricted from use as typical IP addresses. For example, the IP address 0.0.0.0 is reserved for the default network and the address 255.255.255.255 is used for broadcasts.

The octets serve a purpose other than simply separating the numbers. They are used to create classes of IP addresses that can be assigned to a particular business, government or other entity based on size and need. The octets are split into two sections: Net and Host. The Net section always contains the first octet. It is used to identify the network that a computer belongs to. Host (sometimes referred to as Node) identifies the actual computer on the network. The Host section always contains the last octet. There are five IP classes plus certain special addresses.

About internet cookies


Introduction:


Most Internet cookies are incredibly simple, but they are one of those things that have taken on a life of their own. Cookies started receiving tremendous media attention back in 2000 because of Internet privacy concerns, and the debate still rages.

On the other hand, cookies provide capabilities that make the Web much easier to navigate. The designers of almost every major site use them because they provide a better user experience and make it much easier to gather accurate information about the site's visitors.


Definition of cookie:


A cookie is a piece of text that a Web server can store on a user's hard disk. Cookies allow a Web site to store information on a user's machine and later retrieve it. The pieces of information are stored as name-value pairs.

For example, a Web site might generate a unique ID number for each visitor and store the ID number on each user's machine using a cookie file.


Where can i find cookies in my machine?


If you use Microsoft's Internet Explorer to browse the Web, you can see all of the cookies that are stored on your machine. The most common place for them to reside is in a directory called c:\windows\cookies. When I look in that directory on my machine, I find 165 files. Each file is a text file that contains name-value pairs, and there is one file for each Web site that has placed cookies on my machine.



You can see in the directory that each of these files is a simple, normal text file. You can see which Web site placed the file on your machine by looking at the file name (the information is also stored inside the file). You can open each file by clicking on it.


For example, I have visited goto.com, and the site has placed a cookie on my machine. The cookie file for goto.com contains the following information:

    UserID    A9A3BECE0563982D    www.goto.com/

Goto.com has stored on my machine a single name-value pair. The name of the pair is UserID, and the value is A9A3BECE0563982D. The first time I visited goto.com, the site assigned me a unique ID value and stored it on my machine.

(Note that there probably are several other values stored in the file after the three shown above. That is housekeeping information for the browser.)


Amazon.com stores a bit more information on my machine. When I look at the cookie file Amazon has created on my machine, it contains the following:

 session-id-time  954242000  amazon.com/
session-id 002-4135256-7625846 amazon.com/
x-main eKQIfwnxuF7qtmX52x6VWAXh@Ih6Uo5H amazon.com/

ubid-main 077-9263437-9645324 amazon.com/

It appears that Amazon stores a main user ID, an ID for each session, and the time the session started on my machine (as well as an x-main value, which could be anything).

The vast majority of sites store just one piece of information -- a user ID -- on your machine. But a site can store many name-value pairs if it wants to.


A name-value pair is simply a named piece of data. It is not a program, and it cannot "do" anything. A Web site can retrieve only the information that it has placed on your machine. It cannot retrieve information from other cookie files, nor any other information from your machine.


Video on 'what are internet cookies':




How does cookie data moves?

Unfinished URL
When you type a URL into a web browser, a web server might look in your cookie file.
The data moves in the following manner:
  • If you type the URL of a Web site into your browser, your browser sends a request to the Web site for the page (see How Web Servers Work for a discussion). For example, if you type the URL http://www.amazon.com into your browser, your browser will contact Amazon's server and request its home page.

  • When the browser does this, it will look on your machine for a cookie file that Amazon has set. If it finds an Amazon cookie file, your browser will send all of the name-value pairs in the file to Amazon's server along with the URL. If it finds no cookie file, it will send no cookie data.

  • Amazon's Web server receives the cookie data and the request for a page. If name-value pairs are received, Amazon can use them.

  • If no name-value pairs are received, Amazon knows that you have not visited before. The server creates a new ID for you in Amazon's database and then sends name-value pairs to your machine in the header for the Web page it sends. Your machine stores the name-value pairs on your hard disk.

  • The Web server can change name-value pairs or add new pairs whenever you visit the site and request a page.

There are other pieces of information that the server can send with the name-value pair. One of these is an expiration date. Another is a path (so that the site can associate different cookie values with different parts of the site).


You have control over this process. You can set an option in your browser so that the browser informs you every time a site sends name-value pairs to you. You can then accept or deny the values.


How websites use cookies?


Web sites use cookies in many different ways. Here are some of the most common examples:

  • Sites can accurately determine how many people actually visit the site. It turns out that because of proxy servers, caching, concentrators and so on, the only way for a site to accurately count visitors is to set a cookie with a unique ID for each visitor. Using cookies, sites can determine:
    • How many visitors arrive
    • How many are new versus repeat visitors
    • How often a visitor has visited

  • Sites can store user preferences so that the site can look different for each visitor (often referred to as customization). For example, if you visit msn.com, it offers you the ability to "change content/layout/color." It also allows you to enter your zip code and get customized weather information. When you enter your zip code, the following name-value pair gets added to MSN's cookie file:

     WEAT  CC=NC%5FRaleigh%2DDurham&REGION=  www.msn.com/

    Most sites seem to store preferences like this in the site's database and store nothing but an ID as a cookie, but storing the actual values in name-value pairs is another way to do it.

  • E-commerce sites can implement things like shopping carts and "quick checkout" options. The cookie contains an ID and lets the site keep track of you as you add different things to your cart. Each item you add to your shopping cart is stored in the site's database along with your ID value. When you check out, the site knows what is in your cart by retrieving all of your selections from the database. It would be impossible to implement a convenient shopping mechanism without cookies or something like them.

­ In all of these examples, note that what the database is able to store is things you have selected from the site, pages you have viewed from the site, information you have given to the site in online forms, etc. All of the information is stored in the site's database, and in most cases, a cookie containing your unique ID is all that is stored on your computer.


problems with cookies:


Cookies are not a perfect state mechanism, but they certainly make a lot of things possible that would be impossible otherwise. Here are several of the things that make cookies imperfect.


People often share machines - Any machine that is used in a public area, and many machines used in an office environment or at home, are shared by multiple people. Let's say that you use a public machine (in a library, for example) to purchase something from an online store. The store will leave a cookie on the machine, and someone could later try to purchase something from the store using your account. Stores usually post large warnings about this problem.

On something like a Windows NT machine or a UNIX machine that uses accounts properly, this is not a problem. The accounts separate all of the users' cookies. Accounts are much more relaxed in other operating systems, and it is a problem.


If you try the example above on a public machine, and if other people using the machine have visited infoguyz, then the history URL may show a very long list of files.


Cookies get erased - If you have a problem with your browser and call tech support, probably the first thing that tech support will ask you to do is to erase all of the temporary Internet files on your machine. When you do that, you lose all of your cookie files. Now when you visit a site again, that site will think you are a new user and assign you a new cookie. This tends to skew the site's record of new versus return visitors, and it also can make it hard for you to recover previously stored preferences. This is why sites ask you to register in some cases -- if you register with a user name and a password, you can log in, even if you lose your cookie file, and restore your preferences.


Multiple machines - People often use more than one machine during the day. For example, I have a machine in the office, a machine at home and a laptop for the road. Unless the site is specifically engineered to solve the problem, I will have three unique cookie files on all three machines. Any site that I visit from all three machines will track me as three separate users. It can be annoying to set preferences three times. Again, a site that allows registration and stores preferences centrally may make it easy for me to have the same account on three machines, but the site developers must plan for this when designing the site.


When you register with a site registration system, the problem is solved in the following way: The site remembers your cookie value and stores it with your registration information. If you take the time to log in from any other machine (or a machine that has lost its cookie files), then the server will modify the cookie file on that machine to contain the ID associated with your registration information. You can therefore have multiple machines with the same ID value.


Privacy issues:

There are two things that have caused the strong reaction around cookies

The first is something that has plagued consumers for decades. Let's say that you purchase something from a traditional mail order catalog. The catalog company has your name, address and phone number from your order, and it also knows what items you have purchased. It can sell your information to others who might want to sell similar products to you. That is the fuel that makes telemarketing and junk mail possible.

On a Web site, the site can track not only your purchases, but also the pages that you read, the ads that you click on, etc. If you then purchase something and enter your name and address, the site potentially knows much more about you than a traditional mail order company does. This makes targeting much more precise, and that makes a lot of people uncomfortable.

The second is unique to the Internet. There are certain infrastructure providers that can actually create cookies that are visible on multiple sites. DoubleClick is the most famous example of this. Many companies use DoubleClick to serve banner ads on their sites. DoubleClick can place small (1x1 pixels) GIF files on the site that allow DoubleClick to load cookies on your machine. DoubleClick can then track your movements across multiple sites. It can potentially see the search strings that you type into search engines (due more to the way some search engines implement their systems, not because anything sinister is intended). Because it can gather so much information about you from multiple sites, DoubleClick can form very rich profiles. These are still anonymous, but they are rich.

DoubleClick then went one step further. By acquiring a company, DoubleClick threatened to link these rich anonymous profiles back to name and address information -- it threatened to personalize them, and then sell the data. That began to look very much like spying to most people, and that is what caused the uproar.

DoubleClick and companies like it are in a unique position to do this sort of thing, because they serve ads on so many sites. Cross-site profiling is not a capability available to individual sites, because cookies are site specific.



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